Share of users watching and buying from livestream influencers 2020, by country

Share of internet users in selected countries frequently watching influencer livestreams and likely to buy from the ones they follow as of September 2020

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Release date

July 2021

Region

Brazil, China, India, United States

Survey time period

September 2020

Number of respondents

8,001 respondents

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

The study included a total of seven countries (Brazil, China, France, Germany, India, the UK, and the US).

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