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U.S. shoppers who would try a new brand if given coupon 2020

A May 2020 survey found that 89 percent of Millennial shoppers in the United States would try a new brand if they were offered a coupon or discount. This makes Millennials the most likely to do so, ahead of Generation X respondents with 86 percent.

Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group

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Source

Release date

June 2020

Region

United States

Survey time period

May 2020

Number of respondents

1,199 respondents

Age group

18 years and older

Special properties

annual household income ranging from 0-$200,000+

Method of interview

Online survey

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Statistics on "Coupon market in the United States"

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