U.S. YouTube Premium subscribers 2020-2024

Published by Laura Ceci, Dec 8, 2023
In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.

Number of YouTube Premium subscribers in the United States from 2020 to 2024 (in millions)

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Source

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Release date

September 2021

Region

United States

Survey time period

August 2021

Special properties

including YouTube Music Premium subscribers and YouTube Premium subscribers

Supplementary notes

Internet users of any age who subscribe to YouTube Music Premium or YouTube Premium. Each individual account on a family plan counts as a unique subscriber.

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Statistics on " YouTube in the United Kingdom (UK) "

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Overview

8

Usage and demographics

8

Brand awareness

4

App performance

7

Advertising

5

Spotlight: YouTube Music and audio usage

5

Further related statistics

7

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