YouTube: jobs supported and creators contribution to GDP 2021, by region

Number of jobs supported by YouTube and gross domestic product (GDP) contribution from YouTube creators in selected countries in 2021

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Release date

July 2022


Australia, Brazil, Asia, France, Germany, United Kingdom, United States, EU

Survey time period


Supplementary notes

All data presented are estimates
According to the source, in the case of the United States: "We estimated the direct GDP contribution of creative entrepreneurs by subtracting intermediate costs from revenue associated with YouTube activity (the “production” approach).The direct GDP contribution of music and media companies was estimated by applying a standard GDP:output ratio to the revenue estimates."

Australia: page 4
United Kingdom: page 4
France: page 3
Germany: page 3
Brazil: page 4
United States: page 4

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Statistics on " Online video content creators "

Statistics on Online video content creators

Online video usage


YouTube creators


Twitch streamers


TikTok creators




Other plantforms


Spotlight: the creator economy


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