YouTube jobs and creators GDP contributions by country 2021

In 2021, it was estimated that YouTube facilitated or supported the creation of 425 thousand jobs in the United States and 122 thousand jobs in Brazil. The direct contributions of YouTube content creators to the two regions' gross domestic product were estimated to amount to 25 billion U.S. dollars and six billion Brazilian reals as of the end of 2021, respectively. Australia and the United Kingdom also saw consistent contributions from YouTube content creators in the examined year, with an estimate of 1.4 billion Australian dollars and 1,4 billion pounds towards the countries GDPs in the examined year.

Number of jobs supported by YouTube and gross domestic product (GDP) contribution from YouTube creators in selected countries in 2021

Characteristic	Jobs supported	Contribution to GDP
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Release date

July 2022

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Region

Australia, Brazil, Asia, France, Germany, United Kingdom, United States, EU

Survey time period

2021

Supplementary notes

All data presented are estimates
According to the source, in the case of the United States: "We estimated the direct GDP contribution of creative entrepreneurs by subtracting intermediate costs from revenue associated with YouTube activity (the “production” approach).The direct GDP contribution of music and media companies was estimated by applying a standard GDP:output ratio to the revenue estimates."

Australia: page 4
United Kingdom: page 4
France: page 3
Germany: page 3
Brazil: page 4
United States: page 4

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