Hong Kong: reasons for buying luxury goods abroad 2021

According to the survey on luxury goods purchases as of January 2021, around 57 percent of respondents from Hong Kong said they purchased luxury goods outside of Hong Kong, as the items are not available locally. Whereas approximately 56 percent of respondents also stated that products from abroad would have better quality.

Reasons for purchasing luxury goods overseas among rich consumers in Hong Kong as of January 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

Hong Kong

Survey time period

January 2021

Number of respondents

500 respondents

Special properties

among affluent consumers in Hong Kong

Method of interview

Online survey

Supplementary notes

Original question: Why do you purchase luxury goods outside Hong Kong?

The survey was conducted among respondents who were:
45 percent male and 55 percent female;
10 percent below 25 years old, 42 percent between 26 and 35 years old, 23 percent between 36 and 45 years old, and 25 percent aged 46 years or above.
37 percent from New Territories, 31 percent from Kowloon, and 32 percent from Hong Kong Island.

The annual average household income among the respondents was 1,009,000 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2021).
The average age of the respondents was 37.0 years old.

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