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Reasons for online purchases after coronavirus lockdown lifted in Hong Kong 2020

The coronavirus (COVID-19) pandemic has sped up a shift to online shopping in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, 20 percent of the respondents who would continue purchasing online after lockdown measures are lifted because of convenience.

Leading reasons for online purchases after coronavirus (COVID-19) social distancing measures are lifted in Hong Kong as of May 30, 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

2,951 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue with purchasing items online/on e-commerce sites? (multiple answers are allowed)

The question was asked among 1,916 female and 1,035 male online shoppers who would continue online shopping even after businesses are open and social distancing measures are lifted.

The survey was conducted among
367 respondents aged 16 to 24 years,
1,087 respondents aged 25 to 34 years,
823 respondents aged 35 to 44 years,
419 respondents aged 45 to 54 years and
255 respondents aged 55 years and older.

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