Between January and October, 2020, iOS presented higher cost per action (CPA) than Android on the analyzed ad formats. In order to drive conversions on iOS apps, marketers were spending 36.77 U.S. dollars on banner ads, while the same in-app advertising format cost 10.28 U.S. dollars on Android. Cost per action on video ads was twice more expensive on iOS than on Android in the examined period.
Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform
(in U.S. dollars)
Characteristic
Android
iOS
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BaijingApp. (January 29, 2021). Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. "Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars)." Chart. January 29, 2021. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. (2021). Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars). Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp. "Cost per Action (Cpa) of Selected In-app Advertising Formats from January to October 2020, by Platform (in U.S. Dollars)." Statista, Statista Inc., 29 Jan 2021, https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/
BaijingApp, Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) Statista, https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/ (last visited September 11, 2024)
Cost per action (CPA) of selected in-app advertising formats from January to October 2020, by platform (in U.S. dollars) [Graph], BaijingApp, January 29, 2021. [Online]. Available: https://www.statista.com/statistics/1265313/cost-per-action-in-app-ads-by-platform/
