Conversion rate of in-app video advertising worldwide Q1 2019, by type

The statistic presents the conversion rate of in-app video advertising worldwide in the first quarter of 2019, by type. According to the data from Smaato, rewarded video ads had an install-to-purchase rate of 4.6 percent and an install-to-register rate of 33.6 percent.

Conversion rate of in-app video advertising worldwide in1st quarter 2019, by type

Install-to-registerInstall-to-purchase
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Sources

In cooperation with
Smaato
Release date

June 2019

Region

Worldwide

Survey time period

Q1 2019

Special properties

based on data from over 80 billion ad impressions

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Statistics on "Online advertising metrics"

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