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Online ad spend in the UK 2021, by type

Published by Statista Research Department, May 6, 2022
In 2021, online advertising spending in the United Kingdom amounted to 25.19 billion British pounds. The figures include search, online display, online classifieds, online national and regional news brands, online magazine brans, as well as online radio. Search and online display accounted for the largest shares of the online ad spend pie, each surpassing 10 billion pounds that year.

Online advertising spending in the United Kingdom (UK) in 2021, by type (in million GBP)

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Release date

April 2022

Region

United Kingdom

Survey time period

2021

Supplementary notes

Note: "Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcasters’ websites."

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