The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.
Conversion rate of in-app video and display advertising worldwide in Q1 2019
Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019
Source
In cooperation with
Release date
June 2019
More information
Region
Worldwide
Survey time period
Q1 2019
Special properties
based on data from over 80 billion ad impressions
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Smaato. (June 6, 2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 [Graph]. In Statista. Retrieved December 08, 2019, from https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019." Chart. June 6, 2019. Statista. Accessed December 08, 2019. https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. (2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019. Statista. Statista Inc.. Accessed: December 08, 2019. https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion Rate of In-app Video and Display Advertising Worldwide in 1st Quarter 2019." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato, Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 Statista, https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/ (last visited December 08, 2019)