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Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019
Conversion rate of in-app video and display advertising worldwide in Q1 2019
The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.
Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019
Install-to-registerInstall-to-purchase
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Sources

In cooperation with
Smaato
Release date

June 2019

Region

Worldwide

Survey time period

Q1 2019

Special properties

based on data from over 80 billion ad impressions

Conversion rate of in-app video and display advertising worldwide in Q1 2019
The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.
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