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Conversion rate of in-app video and display advertising worldwide in Q1 2019

Published by Statista Research Department, Jan 14, 2021
The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.

Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019

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Sources

In cooperation with
Smaato
Release date

June 2019

Region

Worldwide

Survey time period

Q1 2019

Special properties

based on data from over 80 billion ad impressions

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