The statistic presents the conversion rate of in-app video and display advertising worldwide in first quarter of 2019. According to the data from Smaato, video ads had an install-to-purchase conversion rate of 4.8 percent, while display ads had a slightly lower install-to-purchase conversion rate of four percent.
Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019
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Smaato. (June 6, 2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019." Chart. June 6, 2019. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. (2019). Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato. "Conversion Rate of In-app Video and Display Advertising Worldwide in 1st Quarter 2019." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/
Smaato, Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019 Statista, https://www.statista.com/statistics/1024907/conversion-rate-in-app-video-and-display-ads-worldwide/ (last visited June 02, 2020)
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