The statistic presents the conversion rate of in-app display advertising worldwide in first quarter of 2019, by format. According to the data from Smaato, native in-app advertising had the highest install-to-register conversion rate of 35.5 percent, while interstitial ads had the lowest install-to-register rate of 27 percent.
Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format
Characteristic
Banner
Native
Interstitial
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Smaato. (June 6, 2019). Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/
Smaato. "Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format." Chart. June 6, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/
Smaato. (2019). Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/
Smaato. "Conversion Rate of In-app Display Advertising Worldwide in 1st Quarter 2019, by Format." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/
Smaato, Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format Statista, https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/ (last visited July 27, 2024)
Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format [Graph], Smaato, June 6, 2019. [Online]. Available: https://www.statista.com/statistics/1024950/conversion-rate-in-app-display-ads-by-format-worldwide/