Conversion rate of in-app display ads worldwide Q1 2019, by format

The statistic presents the conversion rate of in-app display advertising worldwide in first quarter of 2019, by format. According to the data from Smaato, native in-app advertising had the highest install-to-register conversion rate of 35.5 percent, while interstitial ads had the lowest install-to-register rate of 27 percent.

Conversion rate of in-app display advertising worldwide in 1st quarter 2019, by format

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Sources

In cooperation with
Smaato
Release date

June 2019

Region

Worldwide

Survey time period

Q1 2019

Special properties

based on data gathered from 80 billion ad impressions

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Statistics on "Mobile app monetization"

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