Recently people are spending less time reading brand emails. Data from January to August 2021 stated that in 2021 people spent on average 10 seconds reading a brand email. In 2011, the time spent reading brand emails was 10.4 seconds for each email open. In 2018, this reached 13.4 seconds per email before falling over the last couple of years.
Average time people spend reading brand emails from 2011 to 2021
(in seconds)
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MarketingCharts. (October 29, 2021). Average time people spend reading brand emails from 2011 to 2021 (in seconds) [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens
MarketingCharts. "Average time people spend reading brand emails from 2011 to 2021 (in seconds)." Chart. October 29, 2021. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens
MarketingCharts. (2021). Average time people spend reading brand emails from 2011 to 2021 (in seconds). Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens
MarketingCharts. "Average Time People Spend Reading Brand Emails from 2011 to 2021 (in Seconds)." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens
MarketingCharts, Average time people spend reading brand emails from 2011 to 2021 (in seconds) Statista, https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens (last visited December 12, 2024)
Average time people spend reading brand emails from 2011 to 2021 (in seconds) [Graph], MarketingCharts, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1273288/time-spent-brand-emails/?__hsfp=988172843&__hssc=200701681.1.1631049039710&__hstc=200701681.08ac1cb1ea51df337b2af750beceb4f1.1631049039709.1631049039709.1631049039709.1&hubs_content=blog.hubspot.com%2Fmarketing%2Fimprove-your-email-subject-line&hubs_content-cta=%252046%2525%2520of%2520email%2520opens