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E-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016

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Inbox placement rateSpam rateMissing rate
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Description Source More information
The graph shows e-mail inbox placement and spam rate in Brazil from 2nd quarter 2015 to 2nd quarter 2016. The source found that 74 percent of commercial e-mails reached their destination inbox in the last measured quarter.
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Release date
August 2016
Region
Brazil
Survey time period
Q2 2015 to Q2 2016
Special properties
based on 2.5 billion promotional email messages sent to consumers around the world between April 2015 and June 2016
Supplementary notes
The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."

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