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E-mail marketing metrics in Great Britain 2020

Published by Statista Research Department, May 5, 2021
Between July 2019 and June 2020, marketing e-mails in Great Britain had an open rate of 19.27 percent. The unsubscribe rate stood at 0.16 percent and the spam rate at 0.01 percent.

E-mail marketing metrics in Great Britain as of June 2020

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Release date

February 2021

Region

United Kingdom (Great Britain)

Survey time period

July 2019 to June 2020

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