E-mail marketing's ROI in the UK 2016-2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 35.41 British pounds. A year earlier, it amounted to 42.24 pounds.

Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)

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Sources

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Release date

March 2020

Region

United Kingdom

Survey time period

January 2021

Number of respondents

236 respondents

Special properties

among marketers

Method of interview

Online interview

Supplementary notes

Original question: "How much is the approximate return you get back for every pound spent on email marketing?"
The source does not provide information about the methodology of the surveys preceding 2020.

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Statistics on " E-mail marketing in the United Kingdom (UK) "

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Statistics on E-mail marketing in the United Kingdom (UK)

Overview

5

Financials

6

Metrics

6

Marketer use

8

Consumer behavior

7

Further related statistics

19

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Topics

Marketing in the United KingdomMobile advertising and marketing in EuropeDigital marketing in the UKMarketing worldwideMarketing in the United States
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