During a 2020 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 35.41 British pounds. A year earlier, it amounted to 42.24 pounds.
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020
(in GBP)
Original question: "How much is the approximate return you get back for every pound spent on email marketing?" The source does not provide information about the methodology of the surveys preceding 2020.
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UK DMA. (March 18, 2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)." Chart. March 18, 2020. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2020 (in Gbp)." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) Statista, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited May 23, 2022)
