E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017

This statistic displays the ROI of e-mail marketing in the United Kingdom (UK) from 2014 to 2017. In 2017, the highest share of respondents reported that the ROI of their e-mail marketing ranged between one and five British pounds at 32 percent, an increase of three percentage points compared to 2015. Eight percent of respondents stated that they got back between 101 and 110 British pounds for every pound spent on e-mail marketing, six percent more than the previous year.

How much is the approximate return you get back for every pound spent on e-mail marketing?

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Sources

Release date

March 2019

Region

United Kingdom

Survey time period

2015 to 2017

Number of respondents

289*

Special properties

marketers

Method of interview

Online interview

Supplementary notes

* n (2015) = 123; n (2016) = 209; n (2016) = 289.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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