During a 2020 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 35.41 British pounds. A year earlier, it amounted to 42.24 pounds.
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- U.S. SMBs: e-mail marketing ROI 2016
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: Twitter marketing ROI 2016
- U.S. SMBs: Instagram marketing ROI 2016
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- Delivery rates in the United Kingdom (UK) 2018, by sector
- ROI of nonmetallic mineral quarrying companies in Italy 2015-2017
- Average return on privacy investments among companies 2019, by country
- Return on investment of the leading footwear & fashion wholesalers in Italy 2016-2018
- Robo-advisors: ROI of SRI vs non-SRI in North America Q1 2020
UK DMA. (March 18, 2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)." Chart. March 18, 2020. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2020 (in Gbp)." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) Statista, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited May 23, 2022)