During a 2020 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 35.41 British pounds. A year earlier, it amounted to 42.24 pounds.
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
19
- U.S. SMBs: e-mail marketing ROI 2016
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: Twitter marketing ROI 2016
- U.S. SMBs: Instagram marketing ROI 2016
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2009-2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- Delivery rates in the United Kingdom (UK) 2018, by sector
- ROI of nonmetallic mineral quarrying companies in Italy 2015-2017
- Average return on privacy investments among companies 2019, by country
- Return on investment of the leading footwear & fashion wholesalers in Italy 2016-2018
- Robo-advisors: ROI of SRI vs non-SRI in North America Q1 2020
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Statistics
- U.S. SMBs: e-mail marketing ROI 2016
- Perceived ROI of e-mail marketing worldwide 2018
- Share of sales attributable to e-mail marketing worldwide 2014-2019
- U.S. SMBs: Twitter marketing ROI 2016
- U.S. SMBs: Instagram marketing ROI 2016
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Number of newsletters to which people subscribed in France 2017
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing spending in the U.S. 2014-2019
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2009-2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- Delivery rates in the United Kingdom (UK) 2018, by sector
- ROI of nonmetallic mineral quarrying companies in Italy 2015-2017
- Average return on privacy investments among companies 2019, by country
- Return on investment of the leading footwear & fashion wholesalers in Italy 2016-2018
- Robo-advisors: ROI of SRI vs non-SRI in North America Q1 2020
UK DMA. (March 18, 2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP)." Chart. March 18, 2020. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2020). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP). Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2020 (in Gbp)." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) Statista, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited March 29, 2023)
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2020 (in GBP) [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/