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E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
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E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
How much is the approximate return you get back for every pound spent on e-mail marketing?
This statistic displays the ROI of e-mail marketing in the United Kingdom (UK) from 2014 to 2017. In 2017, the highest share of respondents reported that the ROI of their e-mail marketing ranged between one and five British pounds at 32 percent, an increase of three percentage points compared to 2015. Eight percent of respondents stated that they got back between 101 and 110 British pounds for every pound spent on e-mail marketing, six percent more than the previous year.
How much is the approximate return you get back for every pound spent on e-mail marketing?
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This statistic displays the ROI of e-mail marketing in the United Kingdom (UK) from 2014 to 2017. In 2017, the highest share of respondents reported that the ROI of their e-mail marketing ranged between one and five British pounds at 32 percent, an increase of three percentage points compared to 2015. Eight percent of respondents stated that they got back between 101 and 110 British pounds for every pound spent on e-mail marketing, six percent more than the previous year.
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- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2015 to 2017
- Number of respondents
- 289*
- Special properties
- marketers
- Method of interview
- Online interview
- Supplementary notes
- * n (2015) = 123; n (2016) = 209; n (2016) = 289.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2017
- Number of respondents
- 289*
- Special properties
- marketers
- Method of interview
- Online interview
- Supplementary notes
- * n (2015) = 123; n (2016) = 209; n (2016) = 289.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Statistics
- U.S. SMBs: Snapchat marketing ROI 2016
- U.S. SMBs: e-mail marketing ROI 2016
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- E-mail marketing profitability 2015-2016
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- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Canada company e-mail list subscription reasons 2015
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail service providers: areas of client focus in the United Kingdom (UK) 2013
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- Marketing spending of the construction industry in Spain in 2015, by segment
- Sponsorship spending in selected Nordic countries 2017
- Return expectations of advisors and investors worldwide 2016, by country
- Leisure and entertainment advertising ROI in the United Kingdom (UK) 2013, by media
- Industry revenue of »repair of machinery« in Spain 2011-2023
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketing personalization
- Instagram marketing and advertising
- 2019 State of Email Report
- Marketer Email Tracking Study 2018
- Facebook marketing
- Digital marketing in the United Kingdom (UK)
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Digital marketing in Italy
- Mobile marketing in the U.S.
- Digital marketing in Sweden
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Return on Snapchat marketing investment among local businesses in the United States as of 3rd quarter 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
- What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?
- E-mail marketing profitability worldwide in 2015 and 2016
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Return on Twitter marketing investment among local businesses in the United States as of 3rd quarter 2016
- Where do you get your e-mail marketing education from?
- Which from the following are effective methods to acquire new e-mail addresses?
- Reasons for consumers to subscribe to a businesses e-mail list in Canada as of April 2015
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- To what extent do your clients focus on the following areas in their campaigns?*
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- Investment of the construction industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Corporate sponsorship spending in selected Nordic countries in 2017 (in million euros)
- Return above inflation rates expectations of advisors and investors worldwide in 2016, by country
- Leisure and entertainment advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by media (in GBP)
- Industry revenue of »repair of machinery« in Spain from 2011 to 2023 (in million U.S. Dollars)
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