E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017

This statistic displays the ROI of e-mail marketing in the United Kingdom (UK) from 2014 to 2017. In 2017, the highest share of respondents reported that the ROI of their e-mail marketing ranged between one and five British pounds at 32 percent, an increase of three percentage points compared to 2015. Eight percent of respondents stated that they got back between 101 and 110 British pounds for every pound spent on e-mail marketing, six percent more than the previous year.

How much is the approximate return you get back for every pound spent on e-mail marketing?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019


United Kingdom

Survey time period

2015 to 2017

Number of respondents


Special properties


Method of interview

Online interview

Supplementary notes

* n (2015) = 123; n (2016) = 209; n (2016) = 289.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.