Consumer interest in shoppertainment in Europe 2020, by country

Share of consumers interested in shoppertainment in selected European countries in 2020

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Release date

February 2021


France, Poland, Spain, United Kingdom

Survey time period

December 2020

Number of respondents

12,382 respondents

Age group

18 years and older

Special properties

among those who purchased products or services online at least quarterly

Method of interview

Online survey

Supplementary notes

According to the source shoppertainment includes: livestreaming on e-commerce platforms, social media livestreaming, product content posted by influencers on social media, and interactive gaming features.

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