Leading reasons for buying a smartphone app Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Jan 12, 2023
According to a survey by Rakuten Insight on mobile app use in Indonesia, the main reason for purchasing an app, as cited by 43 percent of the respondents, was that they needed it. In comparison, six percent of respondents bought an app because they wanted an ad-free experience.

Leading reasons for purchasing a smartphone app in Indonesia as of September 2021

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Details: Indonesia; September 9 to 30, 2021; 3,845 respondents; 16 years and older; among respondents who had purchased a smartphone app; Online survey

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