Global iOS app publishers first million U.S. dollars revenue by category 2021

In 2021, 32 percent of the app publishers in the Apple App Store who earned their first net million U.S. dollars were gaming app publishers. By comparison, only six percent of the iOS app publishers among those who earned their first net million U.S. dollars in that year were productivity app publishers. There was a small year-over-year decrease in the number of health and fitness app publishers reaching the million-dollar milestone, as well as in entertainment app publishers.

Share of mobile app publishers worldwide earning their first net million U.S. dollars or more in annual revenue for the Apple App Store from 2019 to 2021, by category

Characteristic	Games	Social Networking	Entertainment	Health and Fitness	Productivity	Other
2019	31%	10%	9%	7%	5%	38%
2020	31%	9%	9%	9%	3%	39%
2021	32%	11%	7%	7%	6%	38%

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Release date

December 2021

More information

Region

Worldwide

Survey time period

2019 to 2021

Special properties

Apple App Store only, includes only spending on in-app purchases, subscriptions, and premium apps processed through the app stores; includes publishers generating one million U.S. dollars or more in net revenues

Supplementary notes

The values may not sum up to 100 percent due to rounding.

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