According to an August 2021 survey among viewers in the United States, only 11 percent of respondents said they preferred to watch a Super Bowl ad for the first time before the big game, while 89 percent said they preferred to watch it during the competition. The value of those who preferred to discover an ad before the big game was highest in Black respondents, with 17 percent, and lowest in Gen X respondents, with eight percent.
Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic
The source states that the survey was carried out among a "representative sample of 1,000 respondents across geographies, ages, genders, ethnicities, and generations (e.g., Gen Z, Millennials, Gen X)."
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The Marketing Arm. (October 25, 2021). Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/
The Marketing Arm. "Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic." Chart. October 25, 2021. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/
The Marketing Arm. (2021). Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/
The Marketing Arm. "Share of Viewers Who Preferred Watching Super Bowl Ads for The First Time before or during Game in The United States as of August 2021, by Demographic." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/
The Marketing Arm, Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic Statista, https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/ (last visited September 19, 2024)
Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic [Graph], The Marketing Arm, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1290660/super-bowl-viewers-prefer-discovering-ads-before-during-game/
