Super Bowl viewers who prefer watching ads for first time before or during game 2021

Share of viewers who preferred watching Super Bowl ads for the first time before or during game in the United States as of August 2021, by demographic

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Source

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Release date

October 2021

Region

United States

Survey time period

August 2021

Number of respondents

1,000 respondents

Supplementary notes

The source states that the survey was carried out among a "representative sample of 1,000 respondents across geographies, ages, genders, ethnicities, and generations (e.g., Gen Z, Millennials, Gen X)."

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