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Number and length of network TV commercials in the Super Bowl 2003-2018

Number and length of network TV commercials in the Super Bowl from 2003 to 2018

by A. Guttmann, last edited Aug 9, 2019
Number and length of network TV commercials in the Super Bowl 2003-2018 The advertising landscape during the Super Bowl in the past year has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 5o minutes. In 2018, 86 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 51 minutes and 20 seconds. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.
How much is spent on TV advertising during Super Bowl?

  In the past two years, Super Bowl ads generated more than 400 million U.S dollars in revenue, and in 2018 specifically the figure amounted to 408 million. The average cost of a 30-second spot during that year's game was 5.24 million U.S. dollars. The list of those who were willing to pay that price includes some prominent FMCG names, such as Anheuser-Busch, as well as major auto makers like Fiat Chrysler.

Is spending on Super Bowl ads worth it?

  It is a popular opinion among adults in the United States that Super Bowl commercials are good entertainment - the majority of surveyed Americans perceive them that way. What is more, some 19 percent indicate that Super Bowl advertising makes them aware of advertiser brands, which fortunately means that companies can count on exposure to prospective customers. Therefore, Super Bowl advertising is definitely effective.
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Number and length of network TV commercials in the Super Bowl from 2003 to 2018

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