CTV ad fraud in the U.S. Q1 2022

Published by Statista Research Department, Jan 6, 2023
In the first quarter of 2022, over 20 percent of traffic to connected TV programmatic advertising was invalid in the United States. Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.

Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022

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Release date

June 2022

Region

United States

Survey time period

Q1 2022

Supplementary notes

* Figure for "valid" calculate by Statista.

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Statistics on " Connected TV advertising in the United States "

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Statistics on Connected TV advertising in the United States

Market overview

5

Advertising spending

8

Market leaders

3

Marketer usage

8

Consumers' perspective

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart & Connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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