In the third quarter of 2023, 15 percent of traffic to connected TV programmatic advertising was invalid in the United States. Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023
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Statista. (November 9, 2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023." Chart. November 9, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. (2023). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid in The United States in 3rd Quarter 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista, Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/ (last visited December 14, 2024)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 3rd quarter 2023 [Graph], Statista, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/