Connected TV programmatic ad spending was forecast to stand at 8.88 billion U.S. dollars in the United States that year.
In the first quarter of 2022, over 20 percent of traffic to connected TV programmatic advertising was invalid in the United States. Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022
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Statistics on Connected TV advertising in the United States
Market overview
5
- Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
- Premium Statistic Weekly connected TV users in the U.S. 2018-2021
- Premium Statistic Connected devices ownership in the U.S. 2021, by age
- Premium Statistic Leading video platforms for achieving advertising goals in the U.S. 2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
Advertising spending
8
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic video ad spend in the U.S. 2021, by device
- Premium Statistic Programmatic ad spend in the U.S. 2019-2023, by device
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
Market leaders
3
Marketer usage
8
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Consumers' perspective
6
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Further related statistics
16
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Colombia: programmatic ad CTR 2018
- Argentina: programmatic ad CPC 2018
- Ecuador: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad CPM 2018
- Argentina: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad CPC 2018
- Colombia: programmatic ad CPC 2018
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020
- Connected TV ad fraud violations worldwide 2021, by type
- Mobile ad fraud activity worldwide 2020, by fraud type
Further Content: You might find this interesting as well
Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Colombia: programmatic ad CTR 2018
- Argentina: programmatic ad CPC 2018
- Ecuador: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad CPM 2018
- Argentina: programmatic ad CTR 2018
- Argentina: programmatic ad CPM 2018
- Ecuador: programmatic ad CPC 2018
- Colombia: programmatic ad CPC 2018
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020
- Connected TV ad fraud violations worldwide 2021, by type
- Mobile ad fraud activity worldwide 2020, by fraud type
Statista. (June 2, 2022). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022." Chart. June 2, 2022. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. (2022). Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista. "Share of Traffic to Connected Tv (Ctv) Programmatic Advertising That Was Invalid in The United States in 1st Quarter 2022." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/
Statista, Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022 Statista, https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/ (last visited January 31, 2023)
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in the United States in 1st quarter 2022 [Graph], Statista, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1224056/connected-tv-add-fraud-usa/