Super Bowl in-game ad spending in the U.S. 2022, by industry

Published by
Michele Majidi,
Dec 19, 2023
The automotive industry was the one that spent the most in in-game advertising during Super Bowl LVI in 2022, with an expenditure of 99.3 million U.S. dollars. Web-based, television, radio, print, and motion pictures followed with an ad spend of 70.5 million, while the financial industry rounded out the top three with a spend of 57.6 million.

Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars)

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Release date

February 2023

Region

United States

Survey time period

2022

Special properties

in-game spending

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Overview

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Ad spend by industry category

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Leading advertisers

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Leading brands

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