During a 2020 survey carried out in the United States, 46.9 percent of respondents aged 18 to 34 stated that they would prefer that the TV ads they saw be tailored to their interests and preferences; the same was true was for 41.7 percent of respondents aged 35 to 54 and 33 percent aged 55 or older.
Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age
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Trade Desk. (April 21, 2020). Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1228911/tailored-tv-ads-usa/
Trade Desk. "Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age." Chart. April 21, 2020. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1228911/tailored-tv-ads-usa/
Trade Desk. (2020). Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1228911/tailored-tv-ads-usa/
Trade Desk. "Share of Adults Who Would Prefer That Tv Ads They Saw Were Tailored to Their Interests and Preferences in The United States as of April 2020, by Age." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/1228911/tailored-tv-ads-usa/
Trade Desk, Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age Statista, https://www.statista.com/statistics/1228911/tailored-tv-ads-usa/ (last visited June 27, 2022)