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Preference towards tailored TV ads in the U.S. 2020

Published by A. Guttmann, Apr 15, 2021
During a 2020 survey carried out in the United States, 46.9 percent of respondents aged 18 to 34 stated that they would prefer that the TV ads they saw be tailored to their interests and preferences; the same was true was for 41.7 percent of respondents aged 35 to 54 and 33 percent aged 55 or older.

Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age

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Sources

Release date

April 2020

Region

United States

Survey time period

April 1 to 3, 2020

Number of respondents

2,681 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Would you prefer that the TV ads you see be tailored to your interests and preferences?

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Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the U.S.Advertising consumption and perception
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