Ad spend vs. media time gap in Italy 2022

Published by Michele Majidi, Jan 6, 2023
Among the presented media, online audio and podcasts were projected to be the most under-invested media in Italy in 2022. They are expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for linear TV.

Difference between advertising spending and time spent with selected media in Italy in 2022 (index score)

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Release date

October 2021

Region

Italy

Survey time period

October 2021

Special properties

forecast

Supplementary notes

A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.

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Statistics on " Advertising in Italy "

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Statistics on Advertising in Italy

Overview of Italian ad market

6

Traditional media

8

Digital media

8

Leading players

5

Consumer perception

7

Further related statistics

19

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