Swedish users' attitudes towards live shopping 2021

Attitudes towards live shopping among internet users in Sweden in 2021

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

November 2021



Survey time period

April 8 and 9, 2021

Number of respondents

2,885 respondents

Age group

16 years and older

Special properties

internet users from Novus Sweden Panel

Method of interview

Telephone interviews and online survey

Supplementary notes

To the question:'Vad av följande stämmer in på dig vad gäller så kallad “live shopping” på nätet, dvs när ett företag visar produkter via live streaming på nätet (du har möjlighet att ställa frågor live och får svar direkt, ungefär som om du själv är i en fysisk butik)?'

In English: 'Which of the following applies to you in terms of so-called "live shopping" online, i.e. when a company shows products via live streaming online (you have the opportunity to ask questions live and get answers instantly, much like being in a physical store)?'

Missing percentage points to 100 percent are probably due to rounding.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Live commerce "

Statistics on Live commerce

Consumer adoption


Company adoption




United States






Further related statistics

Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.