Sweden: social shopping attitudes 2021

According to a poll from April 2021, seven percent of Swedish internet users purchased and paid for a product or a service on social media and three percent did the same but weren't aware of the ‘social shopping’ concept. While one in five Swedish people had heard of it, 31 percent of respondents were totally unfamiliar with social shopping.

Attitudes towards social shopping among internet users in Sweden in 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

November 2021

More information

Region

Sweden

Survey time period

April 8 and 9, 2021

Number of respondents

2,885 respondents

Age group

16 years and older

Special properties

internet users from Novus Sweden Panel

Method of interview

Telephone interviews and online survey

Supplementary notes

To the question: 'Vad av följande stämmer in på dig vad gäller så kallad “social shopping” på nätet, dvs att shoppa och betala direkt på en social medieplattform (t ex Instagram, Pinterest, Facebook) utan att lämna plattformen?'

In English: 'Which of the following applies to you in terms of so-called "social shopping" online, i.e. shopping and paying directly on a social media platform (e.g. Instagram, Pinterest, Facebook) without leaving the platform?'

Missing percentage points to 100 percent are probably due to rounding.

Citation formats