In 2021, almost four in 10 viewers in the United States consider watching content on YouTube to be watching content on TV. This represents an increase from the previous year when 36 percent of U.S. video audiences equated the popular social video platform to the more mainstream TV content. In 2020, approximately one in 10 respondents from Denmark regarded watching YouTube as watching TV, while in 2021 that number doubled to 21 percent of the country's audience.
Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country
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AudienceProject. (February 22, 2022). Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/
AudienceProject. "Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country." Chart. February 22, 2022. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/
AudienceProject. (2022). Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/
AudienceProject. "Share of Viewers Who Consider Watching Content on Youtube as Watching Tv Worldwide in 2020 and 2021, by Country." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/
AudienceProject, Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country Statista, https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/ (last visited October 14, 2024)
Share of viewers who consider watching content on YouTube as watching TV worldwide in 2020 and 2021, by country [Graph], AudienceProject, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1295140/global-audience-considering-youtube-as-tv/