Share of buyers after a live streaming session in Spain 2022, by gender

Published by
Stephanie Chevalier,
Aug 10, 2023
According to a survey conducted in Spain in 2022, nearly one in five consumers who identified as male completed an online purchase after seeing a product or service displayed in a live streaming session. Meanwhile, women seemed less influenced by live commerce, with 16 percent reporting the same habit.

Share of people shopping after a live streaming session in Spain in 2022, by gender

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Release date

March 2022

Region

Spain

Survey time period

February 17 to 20, 2022

Number of respondents

1,073*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Representative of the country's population.

To the question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"

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