According to a survey conducted in September 2021 among consumers worldwide, more than four in 10 respondents often unsubscribe from brand emails. Around 35 percent of respondents mark emails for deletion by scanning the sender, while 34 percent of respondents mark emails by scanning subject lines. Only seven percent of the surveyed global consumers provide a fake email address to sign-up with brands in the first place.
Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Airship. (January 12, 2022). Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com
Airship. "Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021." Chart. January 12, 2022. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com
Airship. (2022). Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com
Airship. "Share of Consumers Worldwide Adopting Selected Behaviors to Avoid or Ignore Marketing Emails from Brands as of September 2021." Statista, Statista Inc., 12 Jan 2022, https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com
Airship, Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021 Statista, https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com (last visited December 12, 2024)
Share of consumers worldwide adopting selected behaviors to avoid or ignore marketing emails from brands as of September 2021 [Graph], Airship, January 12, 2022. [Online]. Available: https://www.statista.com/statistics/1298818/global-consumers-ways-to-ignore-marketing-emails/?utm_campaign=the-ultimate-guide-to-professional-email-subject-lines&utm_medium=referral&utm_source=blog.beehiiv.com
