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Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
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Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
Which of the following stop you from achieving your e-mail marketing goals?
This statistic displays factors preventing e-mail marketing success in the United Kingdom (UK) from 2013 to 2017. In 2017, limited internal resources was the main obstacle preventing companies from achieving their marketing goals (14 percent more compared to 2016), while the problem of data siloes decreased from 26 percent in 2016 to 17 percent in 2017. Two percent of marketers reported choosing the latest rather than effective channels as a hindrance to marketing success.
Which of the following stop you from achieving your e-mail marketing goals?
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This statistic displays factors preventing e-mail marketing success in the United Kingdom (UK) from 2013 to 2017. In 2017, limited internal resources was the main obstacle preventing companies from achieving their marketing goals (14 percent more compared to 2016), while the problem of data siloes decreased from 26 percent in 2016 to 17 percent in 2017. Two percent of marketers reported choosing the latest rather than effective channels as a hindrance to marketing success.
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- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2013 to 2017*
- Number of respondents
- 289**
- Special properties
- B2B and B2C marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October to December 2016.
** n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- 2013 to 2017*
- Number of respondents
- 289**
- Special properties
- B2B and B2C marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October to December 2016.
** n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Message types encouraging consumers to sign up for emails in the UK 2017
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Consumer associations with e-mail in the United Kingdom (UK) 2013
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Satisfaction with e-mail marketing program in the United Kingdom (UK) 2012-2013
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
- Average failure rates in the United Kingdom (UK) 2013
- Automated e-mail marketing open rate in the United Kingdom (UK) 2016, by sector
- Promo e-mail checking frequency in the U.S. 2015
- Optimal frequency of email marketing reception in Spain 2015
- Leading marketing success measures according to Canadian marketers in 2016
- Portugal: production value of the water supply and waste disposal industry 2008-2014
- Manufacture of workwear revenue in Spain 2010-2022
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- 2017 State of Email Report
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Social media marketing
- Mobile marketing in the U.S.
- Content marketing
- Trade show marketing
- B2B marketing
- SME marketing in the U.S.
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- What are the most significant challenges to successfully delivering automated email marketing programs?
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- Where do you get your e-mail marketing education from?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Consumer associations with e-mail communication from businesses in the United Kingdom (UK) 2013*
- How important is e-mail marketing within your business strategically?
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
- How would you rate your company's overall level of competence in e-mail marketing?
- How satisfied are you with your e-mail marketing program in relation to meeting your marketing goals?
- How have e-mail marketing conversion rates trended over the past 12 months?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Average failure rates of marketing e-mails in the United Kingdom (UK) in 2013
- Automated e-mail marketing campaign open rates in the United Kingdom (UK) in 2016, by sector
- Frequency with which consumers check their promotional e-mails per day in the United States as of August 2015
- Recommended frequency of email marketing reception in Spain 2015
- Leading marketing success measures according to marketing professionals in Canada as of March 2016
- Annual production value of the water supply, sewerage, waste management and remediation activities industry in Portugal from 2008 to 2014 (in million euros)
- Manufacture of workwear revenue in Spain from 2010 to 2022 (in million U.S. dollars)
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