During a 2020 survey carried out among marketers from the United Kingdom, 44 percent of respondents stated that limited budget was a factor preventing them from successful execution of email marketing campaigns; second most mentioned factor was lack of data, lusted by 25 percent of responding marketers.
Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020
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Statistics on E-mail marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Goals of e-mail marketing in the United Kingdom (UK) 2020
Financials
6
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2020
- Premium Statistic Most effective digital marketing channels for ROI worldwide 2019
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
6
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail click-to-open rate in the UK 2021, by sector
- Premium Statistic E-mail marketing click-through rate in the (UK 2021, by sector
- Premium Statistic Email marketing unsubscribe rates in the UK 2021, by industry
Marketer use
8
- Premium Statistic Leading email marketing practices used in companies worldwide 2019
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2020
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Factors preventing e-mail marketing success in the UK 2020
- Premium Statistic Most used cases of personalization experiences by marketers U.S. and UK 2020
- Premium Statistic Extent of email marketing device optimization worldwide 2019
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
Consumer behavior
7
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
- Premium Statistic E-mail message types preferred by consumers in the UK 2019
- Premium Statistic Newsletter and promotional sign up behavior among consumers in the UK 2019/2020
- Premium Statistic Reasons why consumers liked receiving emails marketing in the UK 2019
- Premium Statistic Share of interesting marketing emails according to consumers in the UK 2011-2019
- Premium Statistic Reasons for unsubscribing from marketing e-mails in the UK 2019
- Premium Statistic Complaints to the ASA in the UK 2021, by media type
Further related statistics
16
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail message types used to achieve email campaign goals in the UK 2020
- Delivery rates in the United Kingdom (UK) 2018, by sector
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- Canada e-mail marketing CTR 2017-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- Canada marketing e-mail mean unique open rates 2013-2018
- U.S. e-mail marketing usage 2017, by industry
- Future determinants of marketing effectiveness according to European marketers 2016
- E-mail marketing metrics in Italy 2021
- Information sources for tourists booking offline in the United Kingdom in 2015
Further Content: You might find this interesting as well
Statistics
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- E-mail message types used to achieve email campaign goals in the UK 2020
- Delivery rates in the United Kingdom (UK) 2018, by sector
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- Canada e-mail marketing CTR 2017-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2018
- Canada marketing e-mail mean unique open rates 2013-2018
- U.S. e-mail marketing usage 2017, by industry
- Future determinants of marketing effectiveness according to European marketers 2016
- E-mail marketing metrics in Italy 2021
- Information sources for tourists booking offline in the United Kingdom in 2015
UK DMA. (March 18, 2020). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020 [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020." Chart. March 18, 2020. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. (2020). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020. Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors Preventing Successful Execution of Email Marketing Campaigns in The United Kingdom (Uk) as of January 2020." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA, Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020 Statista, https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/ (last visited February 06, 2023)
Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020 [Graph], UK DMA, March 18, 2020. [Online]. Available: https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/