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Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018

Published by J. Johnson, Sep 16, 2019
This statistic displays factors preventing e-mail marketing success in the United Kingdom (UK) from 2013 to 2018. In 2018, limited budget was the main obstacle preventing companies from achieving their marketing goals (18 percent more compared to 2017), while the problem of data degradation decreased from 13 percent in 2017 to nine percent in 2018. Seven percent of marketers reported choosing the latest rather than effective channels as a hindrance to marketing success in 2018 compared to two percent in 2017.

Which of the following stop you from achieving your e-mail marketing goals?

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Release date

March 2019

Region

United Kingdom

Survey time period

2013 to 2017*

Number of respondents

197**

Special properties

B2B and B2C marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October to December 2016.
** n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.

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