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Factors preventing e-mail marketing success in the UK 2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among marketers from the United Kingdom, 44 percent of respondents stated that limited budget was a factor preventing them from successful execution of email marketing campaigns; second most mentioned factor was lack of data, lusted by 25 percent of responding marketers.

Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020

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Release date

March 2020

Region

United Kingdom

Survey time period

January 2020

Number of respondents

236 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Original question: "What are the most significant challenges to successfully executing your email marketing programmes? (Select all)"

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Statistics on " E-mail marketing in the United Kingdom (UK) "

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Statistics on E-mail marketing in the United Kingdom (UK)

Overview

5

Financials

6

Metrics

6

Marketer use

8

Consumer behavior

7

Further related statistics

16

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing technologyMarketing personalization worldwide
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