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Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017

Which of the following stop you from achieving your e-mail marketing goals?

Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017 This statistic displays factors preventing e-mail marketing success in the United Kingdom (UK) from 2013 to 2017. In 2017, limited internal resources was the main obstacle preventing companies from achieving their marketing goals (14 percent more compared to 2016), while the problem of data siloes decreased from 26 percent in 2016 to 17 percent in 2017. Two percent of marketers reported choosing the latest rather than effective channels as a hindrance to marketing success.
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Which of the following stop you from achieving your e-mail marketing goals?

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This statistic displays factors preventing e-mail marketing success in the United Kingdom (UK) from 2013 to 2017. In 2017, limited internal resources was the main obstacle preventing companies from achieving their marketing goals (14 percent more compared to 2016), while the problem of data siloes decreased from 26 percent in 2016 to 17 percent in 2017. Two percent of marketers reported choosing the latest rather than effective channels as a hindrance to marketing success.
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Release date
February 2018
Region
United Kingdom
Survey time period
2013 to 2017*
Number of respondents
289**
Special properties
B2B and B2C marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October to December 2016.
** n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
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