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Factors preventing e-mail marketing success in the UK 2020

Published by Statista Research Department, Apr 28, 2021
During a 2020 survey carried out among marketers from the United Kingdom, 44 percent of respondents stated that limited budget was a factor preventing them from successful execution of email marketing campaigns; second most mentioned factor was lack of data, lusted by 25 percent of responding marketers.

Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of January 2020

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Release date

March 2020

Region

United Kingdom

Survey time period

January 2020

Number of respondents

236 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Original question: "What are the most significant challenges to successfully executing your email marketing programmes? (Select all)"

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