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Goals of e-mail marketing in the United Kingdom (UK) 2020

Published by Statista Research Department, Apr 28, 2021
During a 2020 survey carried out among marketers from the United Kingdom, 49 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and building relationships/loyalty ranked second, both mentioned by 16 percent of respondents.

Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020

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Sources

Release date

March 2020

Region

United Kingdom

Survey time period

January 2020

Number of respondents

236 respondents

Special properties

marketers

Method of interview

Online survey

Supplementary notes

Original question: "What is the primary objective of your organisation’s email marketing campaigns? (Select one)"

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