Goals of e-mail marketing in the United Kingdom (UK) 2016-2018

The graph shows goals of e-mail marketing in the United Kingdom from 2016 to 2018. During a survey, 47 percent of responding marketers stated they were trying to boost brand awareness with their e-mail marketing campaigns in 2018 (compared to 40 percent in 2017).

What is the goals of your e-mail marketing campaigns?

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Sources

Release date

March 2019

Region

United Kingdom

Survey time period

2016 to 2018*

Number of respondents

197**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey was conducted in January 2019.
** n (2016) =209; n (2017) = 289; n (2018) = 197.
Multiple answers were possible.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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