During a 2021 survey carried out among marketers from the United Kingdom, 24 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and engagement ranked third, both mentioned by 15 percent of respondents.
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021
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UK DMA. (May 24, 2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 24, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. (2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary Objective of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 24 May 2021, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA, Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/ (last visited November 03, 2024)
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 24, 2021. [Online]. Available: https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/