Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
What is the goals of your e-mail marketing campaigns?
The graph shows goals of e-mail marketing in the United Kingdom from 2016 to 2017. During a survey, 40 percent of responding marketers stated they were trying to boost brand awareness with their e-mail marketing campaigns in 2017.
What is the goals of your e-mail marketing campaigns?
| 2016 | 2017 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 2016 | 2017 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Please be patient - this may take a moment
Description
Source
More information
- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2016 to 2017*
- Number of respondents
- 289**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October 2017 to December 2017.
** n (2016) =209; n (2017) = 289.
Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- United Kingdom
- Survey time period
- 2016 to 2017*
- Number of respondents
- 289**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October 2017 to December 2017.
** n (2016) =209; n (2017) = 289.
Multiple answers were possible.
Other statistics on the topic
+Advertising & Marketing
E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
+Advertising & Marketing
Most effective marketing channels for ROI in the UK 2016-2017
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
You only have access to basic statistics.
This statistic is not included in your account!
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate solution including all features.
Prices do not include sales tax.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
- Overview
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- Segmentation in e-mail marketing by time of day worldwide in 2012
- E-mail marketing purposes in the U.S. as of January 2012
- U.S. SMBs: e-mail marketing adoption 2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. SMBs: e-mail marketing outsourcing 2016
- U.S. SMBs: Snapchat marketing ROI 2016
- B2B e-mail marketing purposes in the U.S. 2013
- Reasons U.S. customers unsubscribe e-mail lists 2016
- Marketing e-mail opens in the United Kingdom in 2015, by device type
- E-mail campaign metrics in Australia 2011-2013
- Time spent reading marketing e-mail in the UK 2015, by device and OS type
- E-mail open rates in Australia in 2012-2013, by industry
- Typical actions by U.S. customers when not wanting permission e-mails
- Most important data innovations for media planning and media buying in Europe 2017
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketing personalization
- Social media marketing
- 2017 Email Marketing Benchmark Report
- Influencer marketing
- AI use in marketing
- Digital marketing in Italy
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
- Demographics
- Economy
- Education & Science
- Politics & Government
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
You can only download this statistic as a Premium user.
As a Premium user you get access to the detailed source references and background information about this statistic.
As a Premium user you get access to background information and details about the release of this statistic.
As soon as this statistic is updated, you will immediately be notified via e-mail.
As soon as this statistic is updated, you will immediately be notified via e-mail.
You need at least a Premium Account to use this feature.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.