The graph shows goals of e-mail marketing in the United Kingdom from 2016 to 2017. During a survey, 40 percent of responding marketers stated they were trying to boost brand awareness with their e-mail marketing campaigns in 2017.
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Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
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The graph shows goals of e-mail marketing in the United Kingdom from 2016 to 2017. During a survey, 40 percent of responding marketers stated they were trying to boost brand awareness with their e-mail marketing campaigns in 2017.
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Description
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More information
The graph shows goals of e-mail marketing in the United Kingdom from 2016 to 2017. During a survey, 40 percent of responding marketers stated they were trying to boost brand awareness with their e-mail marketing campaigns in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- February 2018
- Region
- United Kingdom
- Survey time period
- 2016 to 2017*
- Number of respondents
- 289**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October 2017 to December 2017.
** n (2016) =209; n (2017) = 289.
Multiple answers were possible.
More information
- Region
- United Kingdom
- Survey time period
- 2016 to 2017*
- Number of respondents
- 289**
- Special properties
- marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Dates of most recent survey were from October 2017 to December 2017.
** n (2016) =209; n (2017) = 289.
Multiple answers were possible.
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+E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
+
+E-mail marketing budget in the UK from 2007 to 2018
+
+E-mail marketing KPIs in the United Kingdom (UK) 2017
+
+Share of sales attributable to e-mail marketing in the UK 2016-2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Commonly used e-mail marketing metrics worldwide in 2018
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- U.S. SMBs: e-mail marketing outsourcing 2016
- U.S. SMBs: Snapchat marketing ROI 2016
- E-mails sent by companies in the Netherlands 2016, by frequency
- Reasons U.S. customers unsubscribe e-mail lists 2016
- Marketing e-mail opens in the United Kingdom in 2015, by device type
- Time spent reading marketing e-mail in the UK 2015, by device and OS type
Studies
- E-mail marketing in the U.S.
- Email Marketing Vendor Satisfaction Report
- Marketer Email Tracking Study 2018
- Optimizing Email Deliverability with AI
- Marketing personalization
- Influencer marketing
- 2017 Email Marketing Benchmark Report
- Digital marketing in Sweden
- DMA Insight: Marketer Email Tracking Study 2017
- AI use in marketing
- 2017 State of Email Report
- Social media marketing
- Digital marketing in Denmark
- Digital marketing in Italy
- Marketing Data Technology: Cutting Through the Complexity
Statistics on the topic
Free statistics
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- How do you manage your e-mail marketing program?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
Premium Statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- How have e-mail marketing conversion rates trended over the past 12 months?
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- Share of local businesses outsourcing e-mail marketing in the United States as of 3rd quarter 2016
- Return on Snapchat marketing investment among local businesses in the United States as of 3rd quarter 2016
- Distribution of e-mails sent by companies in the Netherlands in 2016, by frequency
- Reasons U.S. customers unsubscribe from e-mail lists as of October 2016
- Marketing e-mail open rates in the United Kingdom (UK) in Q1 of 2015, by device type
- Length of time spent reading marketing e-mails in the United Kingdom (UK) in the first quarter of 2015, by device and OS type*
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