During a 2020 survey carried out among marketers from the United Kingdom, 49 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and building relationships/loyalty ranked second, both mentioned by 16 percent of respondents.
Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020
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UK DMA. (March 18, 2020). Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020." Chart. March 18, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. (2020). Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary Objective of Email Marketing Campaigns in The United Kingdom (Uk) as of January 2020." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA, Primary objective of email marketing campaigns in the United Kingdom (UK) as of January 2020 Statista, https://www.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/ (last visited July 01, 2022)
