This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.
How do you measure the success of email campaigns?
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- Improvement of attribution as viewed by digital marketers in the UK 2016
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Success measurement metrics in email marketing in the United Kingdom (UK) 2019
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2018
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- E-mail message types preferred by consumers in the UK 2017
- Digital marketing areas most exciting to B2C marketers worldwide 2015
- Email marketing approach of companies in the UK 2016
- Challenges to deliver successful email marketing programs in the UK 2016-2017
- Requirements to share personal information with brands in the UK 2014
- Average opt-out rates in the United Kingdom (UK) 2013
- Message types encouraging consumers to sign up for emails in the UK 2017
- Italy: newsletters opening rates depending on subject length 2018
- E-mail marketing: number of segments used in the United Kingdom (UK) 2013
AdRoll. (March 13, 2018). How do you measure the success of email campaigns? [Graph]. In Statista. Retrieved February 26, 2021, from https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
AdRoll. "How do you measure the success of email campaigns?." Chart. March 13, 2018. Statista. Accessed February 26, 2021. https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
AdRoll. (2018). How do you measure the success of email campaigns?. Statista. Statista Inc.. Accessed: February 26, 2021. https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
AdRoll. "How Do You Measure The Success of Email Campaigns?." Statista, Statista Inc., 13 Mar 2018, https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
AdRoll, How do you measure the success of email campaigns? Statista, https://www.statista.com/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/ (last visited February 26, 2021)