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Measure of success for email campaigns in digital marketing in the UK 2017

Published by Statista Research Department, Jan 14, 2021
This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.

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Release date

March 2018

Region

United Kingdom

Survey time period

2017

Number of respondents

>300

Special properties

Marketers and advertisers

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