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Measure of success for email campaigns in digital marketing in the UK 2017

How do you measure the success of email campaigns?

Measure of success for email campaigns in digital marketing in the UK 2017 This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.
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How do you measure the success of email campaigns?

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This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.
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Release date
March 2018
Region
United Kingdom
Survey time period
2017
Number of respondents
>300
Special properties
Marketers and advertisers
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