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Measure of success for email campaigns in digital marketing in the UK 2017
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Measure of success for email campaigns in digital marketing in the UK 2017
How do you measure the success of email campaigns?
by Katrin Kienast,
last edited
May 31, 2018
This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.
How do you measure the success of email campaigns?
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Description
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by Katrin Kienast,
last edited
May 31, 2018
This statistic illustrates the measures of success for digital email marketing campaigns as viewed by marketers and advertisers in the United Kingdom (UK) in 2017. Of respondents, 37 percent reported they viewed engagements as the best indicator to measure success.
- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- >300
- Special properties
- Marketers and advertisers
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Number of respondents
- >300
- Special properties
- Marketers and advertisers
Other statistics on the topic
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E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
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Most effective marketing channels for ROI in the UK 2016-2017
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E-mail marketing budget in the UK from 2007 to 2018
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
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E-mail marketing in the United Kingdom (UK)
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-mail marketing competence in the United Kingdom (UK) 2015, by B2B and B2C
- Customer marketing methods in the U.S. 2015
- Reasons for not using mobile retargeting in digital marketing in the UK 2017
- Current retargeting topics amongst digital marketers in the United Kingdom (UK) 2016
- Importance attributed to VTCs by digital marketers in the United Kingdom (UK) 2017
- Knowledge of attribution and analytics by digital marketers in the UK 2016
- Improvement of attribution as viewed by digital marketers in the UK 2016
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- E-mail marketing's contribution to digital revenue in the UK 2012-2013
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing education sources in the United Kingdom (UK) 2012-2013
- Digital marketing areas most exciting to B2C marketers worldwide 2015
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Types of e-mail marketing used in e-commerce companies in Germany in 2014
- Inbox placement: share of e-mails reaching inboxes in Italy 2014-2015
- Unlicensed PC software installation rate in Romania 2009-2017
- Number of employees in the paper manufacturing industry in Czech Republic 2008-2016
Studies
- E-mail marketing
- Digital marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- Digital marketing in Italy
- Marketing personalization
- Influencer marketing
- Content marketing
- 2017 Email Marketing Benchmark Report
- AI use in marketing
- Optimizing Email Deliverability with AI
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Social media marketing
- Digital marketing in Denmark
- Marketing technology implementation
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2018
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- How would you rate your company's overall level of competence in e-mail marketing?
- Leading marketing methods according to marketing executives in the United States in 2015
- Why aren't you retargeting on mobile?
- What is the hottest topic in retargeting?
- What weight do you attribute to view-through conversions for your online display campaigns?
- How knowledgeable do you feel about marketing attribution and analytics?
- What is the future of attribution?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- What is the goals of your e-mail marketing campaigns?
- What type of email message do consumers like to receive?
- Where do you get your e-mail marketing education from?
- Digital marketing areas perceived as the most exciting for their future business by B2C marketers worldwide in 2015
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- What types of e-mail marketing do you use?
- Share of marketing e-mails reaching inboxes or spam box in Italy in 2014 and 2015
- Rate of unlicensed computer software installations in Romania from 2009 to 2017
- Total number of employees in the paper and paper products manufacturing industry in the Czech Republic from 2008 to 2016
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