ID solutions marketers wanted to test worldwide 2022

Published by Statista Research Department, Mar 2, 2023
During a September 2022 survey, 25 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they wanted to test contextual advertising as a solution to third-party cookie deprecation. Google's solution Topics was on the list of 22 percent of respondents.

Identity solutions marketing professionals wanted to test worldwide as of September 2022

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Release date

October 2022

Region

Worldwide

Survey time period

September 2022

Number of respondents

>1,400

Special properties

among industry professionals, marketers, and publishers

Method of interview

Online survey

Supplementary notes

The survey was carried out in the following countries: Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States.

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Overview

8

Regional data

8

Channel spending

8

Marketer perspective

6

Consumer perspective

6

Challenges

6

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