E-mail marketing unsubscribe rate in Great Britain 2021-2022

Published by Statista Research Department, Aug 8, 2023
In 2022, marketing e-mails in Great Britain had an unsubscribe rate of 0.12 percent. A year earlier, the rate stood at 0.11 percent. E-mail marketing unsubscribe rate is the share of recipients (e-mail addresses) that unsubscribe from an e-mail marketing communication, out of all recipients that received an e-mail.

E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2023

Region

United Kingdom (Great Britain)

Survey time period

2021 and 2022

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

7

Other regions

10

Related statistics

10

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu