During a 2021 survey carried out in Sweden, 28 percent of responding adults (16+) stated they sometimes thought online ads compromised their privacy online. Meanwhile, 13 percent of respondents said they often did.
Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021
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Statistics
Lunds universitet. (February 17, 2022). Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/
Lunds universitet. "Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/
Lunds universitet. (2022). Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/
Lunds universitet. "Share of Adults Who Worried That Ads Compromised Their Online Privacy in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/
Lunds universitet, Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/ (last visited March 28, 2024)
Share of adults who worried that ads compromised their online privacy in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309361/worry-ads-compromise-privacy-sweden/