Frequency of purchasing something using social media Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Mar 14, 2024
According to a survey conducted by Rakuten Insight in Indonesia in 2023 on the frequency of purchases on social media during the last 12 months, approximately 40 percent of respondents answered that they regularly shopped on social media. About nine percent of respondents stated to have never shopped on social media.

Frequency of purchasing something on social media during the last 12 months in Indonesia as of February 2023

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Release date

March 2023

Region

Indonesia

Survey time period

February 9 to 28, 2023

Number of respondents

13,042 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

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Statistics on " Social commerce in Indonesia "

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Overview

6

Social commerce usage

7

Social commerce platforms

7

Live shopping

7

Consumer behavior and preferences

5

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Topics

Social commerce in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaConsumer shopping behavior in Indonesia
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