Growth in average conversion rates of websites displaying reviews 2022, by category

Published by Daniela Coppola, Jul 28, 2022
Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by 38 percent. Likewise, online clothing stores saw conversion rates increase by 23 percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than 47 percent.

Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2022

Region

Worldwide

Survey time period

12 months to June 28, 2022

Supplementary notes

Analysis of consumer user-generated content (UGC) interaction acrossover 25 million online product pages on over 3,600 brand and retailer sites in the previous 12 month period prior to June 28, 2022.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " E-commerce checkout behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce checkout behavior

Overview

4

Online orders

6

Cart abandonment

7

Conversion

7

Digital payment preferences

6

Spotlight: Buy now, pay later in the U.S.

5

Further Content: You might find this interesting as well

Topics

E-commerce checkout behaviorDigital payments in RussiaDigital payments landscape in the United StatesOnline shopping behavior in the United StatesE-commerce in Canada
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu