Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by 38 percent. Likewise, online clothing stores saw conversion rates increase by 23 percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than 47 percent.
Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category
Characteristic
Change in avg. conversion rate
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Analysis of consumer user-generated content (UGC) interaction acrossover 25 million online product pages on over 3,600 brand and retailer sites in the previous 12 month period prior to June 28, 2022.
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PowerReviews. (June 28, 2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category." Chart. June 28, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. (2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage Change in Conversion Rates of Websites Displaying Reviews and Ratings Worldwide as of June 2022, by Product Category." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews, Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category Statista, https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/ (last visited September 01, 2024)
Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph], PowerReviews, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/