As of December 2023, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately 12.2 percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly 9.6 percent. The average ATC for e-commerce was about 11.4 percent.
Add-to-cart rate of online shoppers worldwide as of December 2023, by device
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Monetate. (January 31, 2024). Add-to-cart rate of online shoppers worldwide as of December 2023, by device [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. "Add-to-cart rate of online shoppers worldwide as of December 2023, by device." Chart. January 31, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. (2024). Add-to-cart rate of online shoppers worldwide as of December 2023, by device. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. "Add-to-cart Rate of Online Shoppers Worldwide as of December 2023, by Device." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate, Add-to-cart rate of online shoppers worldwide as of December 2023, by device Statista, https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/ (last visited October 31, 2024)
Add-to-cart rate of online shoppers worldwide as of December 2023, by device [Graph], Monetate, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/