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Under Armour's net sales worldwide from 2013 to 2018, by product category

Net sales of Under Armour worldwide from 2013 to 2018, by product category (in million U.S. dollars)

Under Armour's net sales worldwide from 2013 to 2018, by product category This statistic highlights the net sales of Under Armour worldwide from 2013 to 2018, by product category. In 2018, Under Armour's footwear segment generated approximately 1.06 billion U.S. dollars.
Under Armour

Under Armour has been one of the best growth stocks this decade. The fitness-apparel name has been on a tear over the past five years, appreciating almost tenfold in value. Baltimore, Maryland-based Under Armour, founded in 1996 by CEO Kevin Plank, started out as a maker of compression t-shirts and gradually evolved into a global designer and distributor of high-performance athletic apparel, footwear, and accessories. In 2017, the company generated global net sales that amounted to about five billion U.S. dollars and employed just under 16,000 people.

Under Armour has established quite a track record since going public a decade ago, when sales were less than 300 million U.S. dollars and the company was not even on the radar of large sector players such as Adidas and Nike. Over this span, profits have soared and Under Armour has recently beat out Adidas in terms of domestic sportswear sales. Another reason for such impressive growth is Under Armour's marketing strategy: ink long-term marketing deals with up-and-coming sports personalities.

Two such marketing agreements that have yielded big returns lately include one with Stephen Curry of the Golden State Warriors and one with Jordan Spieth (winner of the Masters and U.S. Open golf tournaments). These advertising partnerships, along with new social and digital campaigns and long-standing tie-ups with the likes of football great Tom Brady and pitching ace Clayton Kershaw, are helping Under Armour maintain its “cool” factor with influential young consumers.
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Net sales of Under Armour worldwide from 2013 to 2018, by product category (in million U.S. dollars)

YearApparelFootwearAccessoriesLicensing & other revenueConnected fitness
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YearApparelFootwearAccessoriesLicensing & other revenueConnected fitness
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This statistic highlights the net sales of Under Armour worldwide from 2013 to 2018, by product category. In 2018, Under Armour's footwear segment generated approximately 1.06 billion U.S. dollars.
Under Armour

Under Armour has been one of the best growth stocks this decade. The fitness-apparel name has been on a tear over the past five years, appreciating almost tenfold in value. Baltimore, Maryland-based Under Armour, founded in 1996 by CEO Kevin Plank, started out as a maker of compression t-shirts and gradually evolved into a global designer and distributor of high-performance athletic apparel, footwear, and accessories. In 2017, the company generated global net sales that amounted to about five billion U.S. dollars and employed just under 16,000 people.

Under Armour has established quite a track record since going public a decade ago, when sales were less than 300 million U.S. dollars and the company was not even on the radar of large sector players such as Adidas and Nike. Over this span, profits have soared and Under Armour has recently beat out Adidas in terms of domestic sportswear sales. Another reason for such impressive growth is Under Armour's marketing strategy: ink long-term marketing deals with up-and-coming sports personalities.

Two such marketing agreements that have yielded big returns lately include one with Stephen Curry of the Golden State Warriors and one with Jordan Spieth (winner of the Masters and U.S. Open golf tournaments). These advertising partnerships, along with new social and digital campaigns and long-standing tie-ups with the likes of football great Tom Brady and pitching ace Clayton Kershaw, are helping Under Armour maintain its “cool” factor with influential young consumers.
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