Under Armour's net sales worldwide in 2019, by product category

This statistic highlights the net sales of Under Armour worldwide in 2019, broken down by product category. In 2019, Under Armour's apparel segment generated approximately 3.5 billion U.S. dollars in sales.

Under Armour

Baltimore, Maryland-based Under Armour, founded in 1996 by CEO Kevin Plank, started out as a maker of compression t-shirts and gradually evolved into a global designer and distributor of high-performance athletic apparel, footwear, and accessories. In 2019, the company generated global net revenues that amounted to about 5.3 billion U.S. dollars and employed around 16,400 people.

Under Armour has established quite a track record since going public a decade ago, when sales were less than 300 million U.S. dollars and the company was not even on the radar of large sector players such as Adidas and Nike. Over this span, revenues have experienced solid growth, although this growth has flattened out in recent years. Another reason for such impressive growth is Under Armour's marketing strategy: ink long-term marketing deals with up-and-coming sports personalities.

Two such marketing agreements that have yielded big returns lately include one with Stephen Curry of the Golden State Warriors and one with Jordan Spieth (winner of the Masters and U.S. Open golf tournaments). These advertising partnerships, along with new social and digital campaigns and long-standing tie-ups with the likes of football great Tom Brady and pitching ace Clayton Kershaw, are helping Under Armour maintain its “cool” factor with influential young consumers.

Net sales of Under Armour worldwide in 2019, by product category

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2019

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