Nordics: B2B digital commerce channels invested in 2022

Within Nordic countries, 61 percent of business-to-business (B2B) organizations invest in employing sales representatives for commercial purposes, a higher proportion than for any other channel. Investment in social media was also popular, invested in by 54 percent of these businesses. Out of the selected digital commerce channels, point-of-sale functionality received the least investment amongst Nordic B2B businesses.

Share of business-to-business (B2B) organizations investing in digital commerce channels in Nordic countries in 2022, by channel

Characteristic	Share of respondents
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Release date

July 2022

More information

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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