Most popular social networks in Denmark 2020, by market share

Facebook was the social network with the largest market share in Denmark as of January 2020, amounting to over nearly 65 percent. The next social networks in the ranking were Pinterest, Twitter and YouTube, which had respectively 13 percent, 11 percent and seven percent of the market. Another survey, conducted in 2018, investigated the share of daily social media users in Denmark. Facebook was yet again the leader, with 53 percent of respondents who used it daily. Snapchat and Instagram both had 19 percent of the respondents who used them daily. Twitter came last in the ranking, among the evaluated social media platforms, and was used by one percent of the respondents.

How old are most social media users?

       The biggest share of respondents of the survey , who used social media, were of ages between 16 and 24. 97 percent of them were social media users in 2018. In fact, there was a slight decrease, compared to 2017, when the percentage was 98. In both years, there were fewest social media users in the age group of 75 and 89 as 32 percent of them used the platforms.

The Nordics and social media

       The number of social media users was highest in Sweden, among the other Nordic countries. Over seven million Swedish respondents were using social media in 2018. Denmark had over four million social media users, while Norway and Finland had 3.7 and3.2 million users, respectively.

Ranking of social networks in Denmark as of January 2020, by market share

Market share
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Release date

January 2020



Survey time period

January 2020

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Statistics on "Social media usage in Denmark"

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