Areas of social ad execution that need improvement 2022

During a 2022 global survey, 16 percent of responding marketers said that saving time (using automation) was one of the leading opportunities to improve the execution of social media advertising. On the other hand, 26 percent were of the opinion that better creative and production tools were an opportunity to improve execution in social channels.

Areas of social media advertising execution that needed improvement according to marketers worldwide as of April 2022

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Release date

June 2022

More information

Region

Worldwide

Survey time period

March and April 2022

Number of respondents

638 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

Supplementary notes

Original question: "What are the biggest opportunities to improve execution in social channels?"

Missing percentage points to 100 percent are probably due to rounding.

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