Factors for online video shopping use U.S. 2022

Amongst those who had previously participated in online video shopping events, over half (55 percent) said that the most important factor that would determine their participation in such an event is the offering of a 'buy now, pay later' service. Amongst non-watchers, over one third (36 percent) said the most important factor was whether they actually needed or wanted the products which were on offer.

Main factors to decide whether to participate in an online video shopping event in the United States in June 2022, by video use

Characteristic	'Buy now, pay later' service	Familiarity with event host/site	Date and time convenience	Event entertainment value	Reputation of host	Products are needed/wanted
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

October 2022

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Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

98,047 respondents

Supplementary notes

* The figure for "event entertainment value" was calculated by Statista assuming 100 percent of respondents.

Original question: “Have you ever watched an online live or pre-recorded video shopping event?”

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