A survey revealed that, in 2022, YouTube Live was the leading platform for livestreaming among brands, retailers, and manufacturers, regardless of world region. While Facebook Live was the second most used platform by retailers in Latin America (58 percent of companies surveyed), in Europe, the Middle East, and Africa (EMEA) it was Instagram Live (45 percent).
Platforms most used for livestreaming by retail companies worldwide in 2022, by region
Characteristic
YouTube Live
Facebook Live
Instagram Live
Amazon Live
Twitter
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Retail TouchPoints. (May 6, 2022). Platforms most used for livestreaming by retail companies worldwide in 2022, by region [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. "Platforms most used for livestreaming by retail companies worldwide in 2022, by region." Chart. May 6, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. (2022). Platforms most used for livestreaming by retail companies worldwide in 2022, by region. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints. "Platforms Most Used for Livestreaming by Retail Companies Worldwide in 2022, by Region." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/
Retail TouchPoints, Platforms most used for livestreaming by retail companies worldwide in 2022, by region Statista, https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/ (last visited September 01, 2024)
Platforms most used for livestreaming by retail companies worldwide in 2022, by region [Graph], Retail TouchPoints, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1347547/platforms-used-by-retailers-for-livestreaming-worldwide/