According to a survey on social media influencers conducted in 2022, cheerfulness was the most commonly perceived characteristic of influencer, as reported by 51 percent of Indonesian respondents. The same survey revealed that every social media user in the country followed one to four influencers.
Most commonly perceived characteristics of influencers in Indonesia as of June 2022
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Statistics on Influencer marketing in Indonesia
Overview
5
- Premium Statistic Global influencer marketing value 2016-2023
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Indonesia: social network penetration Q3 2022
- Premium Statistic Ad spending of the influencer advertising industry in Indonesia 2017-2027
- Premium Statistic Number of supernova creators in Indonesia 2022, by platform
Marketing strategies
5
- Premium Statistic Share of influencer marketing campaigns Indonesia 2022, by type
- Premium Statistic Most popular platforms among influencers Indonesia 2022
- Premium Statistic Most popular social media platforms for influencer marketing campaigns Indonesia 2022
- Premium Statistic Products associated with influencers Indonesia 2022
- Premium Statistic Usage of social media for brand research Indonesia Q3 2022, by platform type
Influencer metrics
7
- Premium Statistic Influencer awareness level among social media users Indonesia 2022
- Premium Statistic Influencer follow ratio among social media users Indonesia 2022
- Premium Statistic Influencer credibility ratio among social media users Indonesia 2022
- Premium Statistic Median engagement rates of influencers on Facebook Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on Instagram Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on YouTube Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on TikTok Indonesia 2022, by category
Audience reach
5
- Basic Statistic Number of users of social media advertising in Indonesia 2018-2027
- Premium Statistic Leading TikTok influencers Indonesia 2023, by number of followers
- Premium Statistic Leading YouTube channels Indonesia 2023, by number of subscribers
- Premium Statistic Leading Instagram accounts Indonesia 2023, by number of followers
- Premium Statistic Leading Twitch streamers Indonesia 2023, by number of followers
Consumer attitudes
5
- Premium Statistic Audience reactions to influencer marketing content Indonesia 2022
- Premium Statistic Influencer awareness by social media users Indonesia 2022
- Premium Statistic Number of influencers followed by a social media user Indonesia 2022
- Premium Statistic Social media influence on buying behavior Indonesia 2022
- Premium Statistic Commonly perceived characteristics of influencers Indonesia 2022
Further related statistics
21
- Influencer marketing expenditure in the U.S. 2019-2024
- Influencer marketing spending in the U.S. 2022, by platform
- Global influencer marketing value 2016-2023
- Share of influencer marketing campaigns Indonesia 2022, by type
- Fashion and beauty brands' influencer marketing campaigns Indonesia 2022, by platform
- Top industries that take advantage of influencer marketing Philippines 2022
- Leading social media platforms for influencer marketing campaigns Singapore 2022
- Food and drink brands' influencer marketing campaigns Indonesia 2022, by platform
- Social networking channels used for influencer marketing Philippines 2022
- Share of influencer marketing campaigns on TikTok Indonesia 2023, by brand type
- Influencer marketing campaigns by automotive brands Thailand 2022, by platform
- Leading social media platforms for influencer marketing campaigns Thailand 2022
- Major brands taking advantage of influencer marketing Thailand 2022, by type
- Influencer marketing campaigns by gadget brands Thailand 2022, by platform
- Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
- Influencer marketing by fashion and beauty brands Thailand 2022, by platform
- Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
- Most popular social media platforms for influencer marketing campaigns Indonesia 2022
- Share of brands leveraging influencer marketing Indonesia 2022, by type
- Lifestyle and home brands' influencer marketing campaigns Indonesia 2022, by platform
- Social media platforms most used by brands for influencer marketing in Brazil 2022
Further Content: You might find this interesting as well
MarkPlus. (June 14, 2022). Most commonly perceived characteristics of influencers in Indonesia as of June 2022 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. "Most commonly perceived characteristics of influencers in Indonesia as of June 2022." Chart. June 14, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. (2022). Most commonly perceived characteristics of influencers in Indonesia as of June 2022. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. "Most Commonly Perceived Characteristics of Influencers in Indonesia as of June 2022." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus, Most commonly perceived characteristics of influencers in Indonesia as of June 2022 Statista, https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/ (last visited May 28, 2023)
Most commonly perceived characteristics of influencers in Indonesia as of June 2022 [Graph], MarkPlus, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/