During a global 2022 survey, 84 percent of responding advertisers stated that there was some or high scarcity of data and analytics skills in the job market. Gaming and metaverse abilities followed with 73 percent.
Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022." Chart. July 28, 2022. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Advertisers Worldwide as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 Statista, https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/ (last visited October 07, 2024)
Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368465/scarce-skills-ad-media-advertisers/