From March 2023 to August 2023, personal TikTok accounts tended to generate more interactions compared to number of visits than business accounts. The engagement rate for personal TikTok accounts was of approximately seven percent. In comparison, business accounts had an engagement rate of approximately five percent in the examined period.
TikTok content engagement rate from March 2023 to August 2023, by account type
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic YouTube: most viewed channels 2024
- Basic Statistic Jamaica: most viewed YouTube channels 2023
- Basic Statistic Jamaica: leading YouTube channels 2022, by number of subscribers
- Basic Statistic Dominican Republic: most viewed YouTube channels 2023
- Basic Statistic All-time most viewed YouTube channel owners 2024
- Basic Statistic Haiti: most viewed YouTube channels 2021
- Premium Statistic Puerto Rico: leading YouTube channels 2023, by number of subscribers
- Basic Statistic Mexico: most viewed YouTubers 2018
- Premium Statistic Colombia: most influential YouTubers 2018
- Basic Statistic Share of videos removed from YouTube worldwide 2019-2023, by reason
About the region
10
- Basic Statistic YouTube: most subscribed beauty content creators 2024
- Basic Statistic YouTube: most subscribed kids content channels 2024
- Basic Statistic YouTube: most watched music videos from Brazilian artists 2023
- Premium Statistic YouTube: most watched music videos from Mexican artists 2023
- Basic Statistic YouTube: most watched Daddy Yankee videos 2020
- Premium Statistic YouTube: most subscribed gaming channels 2024
- Premium Statistic Twitch: most followed channels 2024
- Premium Statistic Netflix's quarterly revenue 2013-2024
- Premium Statistic Netflix's quarterly net income 2013-2024
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2023, by country
Selected statistics
2
Other regions
10
- Premium Statistic Leading YouTube search queries in France 2023
- Basic Statistic COVID-19 impact on child online video consumption Russia 2020, by platform
- Premium Statistic Colombia: main activities carried out by internet users 2020
- Premium Statistic India: online video viewers 2014, by age and gender
- Basic Statistic Canada categories of YouTube videos watched by mothers 2016
- Premium Statistic Share of internet users who paid for online content in the Middle East by method 2016
- Premium Statistic Consumers who have paid for digital content subscriptions in Middle East 2015-2016
- Premium Statistic Time spent watching video content on selected sources Kenya 2018
- Premium Statistic Video consumption among Asian Americans in the U.S. 2019, by device
- Premium Statistic Internet users willing to pay for online video platforms in Middle East 2016
Related statistics
10
- Premium Statistic Weekly use of streaming services during COVID-19 in the Nordics 2020
- Premium Statistic Most popular live streaming video platforms in the U.S. 2016, by reach
- Basic Statistic Canada reasons why moms watch YouTube videos in Canada in 2016
- Basic Statistic Leading interactions while watching YouTube videos according to Canadian mothers 2016
- Basic Statistic Canada share of mothers watching YouTube 2016, by age group
- Premium Statistic PewDiePie total subscribers 2016-2024
- Premium Statistic PewDiePie video views 2016-2023
- Basic Statistic YouTube: most subscribed channels 2024
- Basic Statistic Countries with the most YouTube users 2024
- Premium Statistic Digital video watching frequency among U.S. adults 2022, by age group
Further related statistics
10
- Netflix's annual revenue 2002-2023
- Use of a smart TV to go online in the UK 2013-2020, by age
- Households with internet access in GB from 2014 to 2020, by household composition
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Mobile internet use via laptops in Great Britain 2019, by demographic
- U.S. students who watch at least three hours of TV a day 2017
- Podcast consumption on mobile in the U.S. 2017
- Online advertising of companies in China 2016
- Consumer magazine industry revenue in North America 2008 -2016
Further Content: You might find this interesting as well
Statistics
- Netflix's annual revenue 2002-2023
- Use of a smart TV to go online in the UK 2013-2020, by age
- Households with internet access in GB from 2014 to 2020, by household composition
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Mobile internet use via laptops in Great Britain 2019, by demographic
- U.S. students who watch at least three hours of TV a day 2017
- Podcast consumption on mobile in the U.S. 2017
- Online advertising of companies in China 2016
- Consumer magazine industry revenue in North America 2008 -2016
Metricool. (September 26, 2023). TikTok content engagement rate from March 2023 to August 2023, by account type [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/
Metricool. "TikTok content engagement rate from March 2023 to August 2023, by account type." Chart. September 26, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/
Metricool. (2023). TikTok content engagement rate from March 2023 to August 2023, by account type. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/
Metricool. "Tiktok Content Engagement Rate from March 2023 to August 2023, by Account Type." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/
Metricool, TikTok content engagement rate from March 2023 to August 2023, by account type Statista, https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/ (last visited April 27, 2024)
TikTok content engagement rate from March 2023 to August 2023, by account type [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372507/tiktok-engagement-by-type-account/