Streaming or downloading TV, series or movies became more popular during the coronavirus (COVID-19) outbreak in the Nordic countries. The share of Norwegians using streaming services on a weekly basis increased by ten percent, from 61 percent of respondents before the COVID-19 outbreak to 67 percent during the pandemic.
Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020
respondents streaming or downloading TV, series, or movies
Method of interview
Online survey
Supplementary notes
The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, 2020, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."
* Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.
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AudienceProject. (June 12, 2020). Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020 [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. "Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020." Chart. June 12, 2020. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. (2020). Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. "Share of Individuals Using Video Streaming Services Weekly before and during The Coronavirus Outbreak in The Nordic Countries in 2020." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject, Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/ (last visited August 08, 2022)
