Weekly use of streaming services during COVID-19 in the Nordics 2020

Published by H. Tankovska, Nov 10, 2020

Streaming or downloading TV, series or movies became more popular during the coronavirus (COVID-19) outbreak in the Nordic countries. The share of Norwegians using streaming services on a weekly basis increased by ten percent, from 61 percent of respondents before the COVID-19 outbreak to 67 percent during the pandemic.

Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020

Characteristic	Before COVID-19	During COVID-19
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-	-	-
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Source

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Release date

June 2020

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

September 11, 2019 to May 22, 2020

Number of respondents

21,000*

Special properties

respondents streaming or downloading TV, series, or movies

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, 2020, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

* Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.