Streaming or downloading TV, series or movies became more popular during the coronavirus (COVID-19) outbreak in the Nordic countries. The share of Norwegians using streaming services on a weekly basis increased by ten percent, from 61 percent of respondents before the COVID-19 outbreak to 67 percent during the pandemic.
Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020
respondents streaming or downloading TV, series, or movies
Method of interview
Online survey
Supplementary notes
The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, 2020, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."
* Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
AudienceProject. (June 12, 2020). Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020 [Graph]. In Statista. Retrieved August 03, 2020, from https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. "Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020." Chart. June 12, 2020. Statista. Accessed August 03, 2020. https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. (2020). Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020. Statista. Statista Inc.. Accessed: August 03, 2020. https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject. "Share of Individuals Using Video Streaming Services Weekly before and during The Coronavirus Outbreak in The Nordic Countries in 2020." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/
AudienceProject, Share of individuals using video streaming services weekly before and during the coronavirus outbreak in the Nordic countries in 2020 Statista, https://www.statista.com/statistics/1128714/streaming-services-weekly-during-covid-19-in-the-nordics/ (last visited August 03, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
