Lojas Americanas brand value in Brazil 2020-2022

Published by
J. G. Navarro,
Apr 23, 2024
In 2022, the brand value of Lojas Americanas in Brazil plummeted by over 50 percent to little more than 840 million Brazilian reals. The store-based and online retail chain is part of the Rio de Janeiro-based holding Americanas S.A. In early 2023, the company announced accounting inconsistencies worth 20 billion reals on its balance sheets. As a result, CEO Sergio Rial resigned, and Americanas filed for bankruptcy on January 19 of that year. Meanwhile, Brazil's top 10 most valuable brands in 2022 included one of the holding's main competitors, Magazine Luiza (also known as Magalu).

Brand value of Lojas Americanas in Brazil from 2020 to 2022 (in billion Brazilian reals)

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Release date

March 2023

Region

Brazil

Survey time period

2020 to 2022

Supplementary notes

Data preceding 2022 was retrieved from earlier releases.
Figures have been rounded.

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