In 2022, the median click-through rate (CTR) of ads sold via Amazon demand-side platform (DSP) in the United States stood at 0.14 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Perpetua Labs Limited. (March 31, 2023). Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/
Perpetua Labs Limited. "Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022." Chart. March 31, 2023. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/
Perpetua Labs Limited. (2023). Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/
Perpetua Labs Limited. "Median Click-through Rate (Ctr) on Amazon Demand-side Platform (Dsp) in The United States in 2021 and 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/
Perpetua Labs Limited, Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 Statista, https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/ (last visited September 21, 2024)
Median click-through rate (CTR) on Amazon demand-side platform (DSP) in the United States in 2021 and 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376980/amazondsp-ctr-usa/